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Tumi pops up at Seoul’s Lotte World Mall

Travel and lifestyle brand Tumi has launched a pop-up experience at Seoul’s Lotte World Mall Atrium, open to the public from July 3 to 15 following a private VIP event.

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Celebrating its fall 2023 collection, Alpha X, the immersive pop-up features contemporary installations and artwork, including a multidirectional perspective sculpture by American artist Michael Murphy inspired by Tumi’s 19 Degree design.

The artwork takes pride of place in the middle of the pop-up and plays on the viewer’s perception as the piece morphs into the letter “T” as viewers walk around it. 

South Korean football star Son Heung-min appears at the pop-up. Source: Tumi

Tumi announced South Korean football player Son Heung-min, who made a guest appearance at the pop-up, as its brand ambassador in 2022, joining a growing list of high-end brands and luxury fashion houses that have enlisted South Korean celebrities to represent them.

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“We’re thrilled to be presenting a manifestation of our brand and the Fall 2023 collection through the Fall 2023 Essentially Beautiful Pop-Up,” said Tumi creative director Victor Sanz. “TUMI’s relentless pursuit of excellence and passion for what we do is displayed beautifully through the installations. Collaborating with Michael Murphy and Son Heung-min underlines our obsession with finding beauty in the details and constantly elevating performance.”