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True Religion to enter new markets in Asia amid global expansion

U.S. denim brand True Religion has announced plans to expand globally, including in the Asia region, where it hopes to open stores for the first time in India, Indonesia, South Korea, and the Philippines.

SEE ALSO: True Religion expands into Greater China

In addition to Asia, the Los Angeles-based brand will also expand across the Middle East and Africa, opening stores in South Africa, Lebanon, and Qatar.

New stores will open throughout the fall in cities including Mumbai, Jakarta, Manila and Johannesburg and Shanghai, Beijing and Seoul in the spring.

Varying by market, the openings will be stores ranging from  1,000 to 1,500 square feet,  as well as shop-in-shops. All stores will carry True Religion’s core collections for men and women, along with key items and a locally curated selection to appeal to specific market preferences.

Some partners will also offer select wholesale opportunities to other multi-brand retailers in their regions, said the brand in a press release.

“Global expansion into high growth markets, anchored by our expansion into China, remains a key strategy for us for the near future,” said Michael Buckley, chief executive officer, True Religion.

“We are excited to work with our partners in these dynamic regions and are committed to delivering a premium brand experience to True Religion shoppers across the globe.”

The expansion news comes after True Religion revealed in March its China expansion with Aurorae Group. The first of these new stores will open in the first quarter of 2024 in Beijing and Shanghai, with more to follow in the second half of the year.