Tommy Hilfiger announces the opening of the new Harbour City store in Hong Kong following a major store expansion.
New store has been expanded from nearly 90 square meters to over 119 square meters of shopping space reflecting Tommy Hilfiger’s global store design concept which fuses the brand’s heritage and DNA with clean, modern finishes and a bright, airy aesthetic.
The design concept takes reference from the nautical lifestyle, one of Tommy’s long-time sources of inspiration. The theme is reflected in walnut accents, minimalist white lacquered details and customized polished steel elements. Additional design elements include a digital screen to display campaign videos, light oak flooring, custom TH jacquard and chevron patterned rugs, mid-century light fixtures, and pops of our brands red, white and blue signature colors. It is traditional Tommy Hilfiger in a fresh and modern way.
The Harbour City store also utilizes LED lighting both on its shopfront wall and in-store paneling, a decision that builds on the brand’s mission to reduce energy consumption and power the business using renewable resources.
The Harbour City store showcases the Spring 2021 TOMMY HILFIGER COLLECTION which tap into the pioneering spirit of modern America, celebrating the brand’s nautical and utility heritage with a modern twist. Building on the brand’s ambitious sustainability mission to Waste Nothing and Welcome All, the range includes products made using more sustainable methods and materials including 100% cotton, as well s recycled polyester, nylon and cotton.
The ‘Sunshine State of Mind’ collection opens with foulard prints, engineered cricket cable sweaters, stripes, country club tailoring and feminine dresses that channel quintessential high summer, with floor-sweeping hems, romantic ruffles and vintage-inspired minis. Providing a modern mix of court sports and coastal prep, the Spring 2021 TOMMY HILFIGER COLLECTION sees the launch of the new Icons – the range’s most elevated pieces yet. Sporty silhouettes and fabrications play off American traditions, with signature colours and ‘crest club’ badge detailing on blazers.
The collection’s outerwear offerings include archive classics like the sailing jacket, with varsity pieces paying homage to the brand’s heritage and redefined for today. Original, in-house created, hand-drawn prints in pastel tones feature Florida souvenir illustrations on floaty, tiered silk hems designed for versatile layering. Timeless lthaca stripes add a fresh twist to silk shirting, archieve-influenced shirtsand short coordinates.
Summer freshness is embodied in the ivory, organic cotton chore jacket and carpenter pant. Pastel Oxford shirting is reimagined in a max-;length variation, while cherry-tinted seersucker suit separates bring decadence to men. Juxtaposing design and attention to detail, the Spring 2021 Collection for men and women is a celebration of both maximal and minimal, understated yet impactful style.
The Spring 2021 TOMMY HILFIGER COLLECTION is exclusively launches at Harbour City store.