The Shilla Duty Free Singapore is celebrating its fifth anniversary at Changi Airport with a series of dynamic campaigns both in-store and online.
They includes in-store promotions, the launch of five limited-edition beauty kits, and the ‘Shilla Super Star Search.’
The Shilla Super Star Search is a social media competition with the aim of finding The Shilla Duty Free’s next beauty ambassador. The campaign is targeted towards millennials and is designed to develop up-and-coming beauty KOLs under The Shilla Duty Free umbrella.
The five winners of the Shilla Super Star Search will receive a one-year contract to become the retailer’s exclusive beauty ambassador and receive a S$5000 (US$3,650) cash prize.
They will also receive special training sessions with the country’s top KOLs to level up their content creation skills, and attend exclusive events on behalf of The Shilla Duty Free. The winners will also get the opportunity to collaborate with renowned beauty brands from all over the world.
The Shilla Duty Free is also launching five limited-edition beauty kits to celebrate the occasion. These are available exclusively in iShopChangi.com.
The beauty kits feature a curated selection of The Shilla Duty Free’s star products. The kits are called the Super Stars Unlimited, YSL Curates, Mongabong Curates, Tasya Curates, and Get It Beauty On The Road Curates.
The kits were designed in collaboration with star KOLs from all over Asia. They include Singapore beauty personality Mongchin Yeoh (popularly known as @Mongabong), Indonesian-based beauty influencer Tasya Farasya, and Korean beauty TV programme, ‘Get It Beauty On The Road.’
(Source: Moodie Davitt Report)