The J Shop, JD’s upgrade of its Fashion and Lifestyle business, officially launched the first flagship store in Chengdu, one of the largest cities in southwest China. The store offers local customers around 400 brands, 2,000 products and several immersive experience areas featuring various themes.
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With JD’s core capabilities in digital supply chain and omnichannel, the J Shop can quickly complete new product launches and product circulation based on dynamic changes in consumer trends and product adjustments by brand merchants. As a result, according to the general manager of JD Beauty Terry Wang, the company has a stronger ability to meet consumers’ needs in new fashion and lifestyle purchases.
In order to enhance customer experiences at the mall as well as strengthening the links of both online and offline businesses, the J shop has set up photo-ready scenarios featuring products for social media posting. Also, customers can occasionally join livestreams in the mall to enjoy a more comprehensive shopping experience.
In addition, the store will soon kick off one-hour delivery services. This enables customers living within a 5 kilometre radius of the store to receive their orders within an hour.
The J Shop integrates JD’s capabilities in commodity and service in omni-channel retailing. The online channel of the J Shop became available on JD’s App from early May, followed by the opening of pilot offline stores in five cities of Xi’an, Shenzhen, Chengdu, Yinchuan and Beijing.
The flagship store in Chengdu was completed with an in-depth cooperation between JD and Chinese cosmetics brand Perfect Diary. The previous pilot stores also saw JD’s cooperation with Italian luxury retailer COSCIA, Huaguan Shopping Mall and JD Mall to provide new sales channels and display scenarios for more brand merchants.
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In the process of exploring the new model of digital omni-channel ecosystem, the J Shop will join hands with more partners to actively embrace offline business and create new growth value, said Carol Fung, Senior Vice President of JD.com and President of JD Fashion and Lifestyle business group.