British athleisure brand Sweaty Betty, in partnership with Rue Madame Fashion Group (RMFG), announced the opening of its first consignment store at Flex Studio in One Island South Wong Chuk Hang, bringing the brand’s newly released class of 98’ collection to Hong Kong.
Located in Southside, Flex is a premium, boutique fitness studio recognised as Hong Kong’s home and Teacher Training centre for Classical Pilates. They cater to the needs of individuals across all fitness levels. The new concession store is design with the London urban inspired fit-out and styled mannequins alongside the brand’s signature fun quotes.
In the new class of 98’ collection, it celebrates founding year. Full of feel-good 90s vibes, it features varsity stripes, super bright colours and an old school print that’s made up of the number of 98 + Sweaty Betty logo.
Sweaty Betty’s Q221 Spring Summer Collection takes customers a journey of transformation and growth. This is a collection designed to transform, empower and discover new boundaries. The season is broken down into two main stories: Adoption and Modular, Multi- functionality and fluidity are central themes in the collections with key pieces that adapt to different environments.
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Effortlessly combining fashion, fitness and stylish prints, Sweaty Betty also carries a full range of leggings, jumpers, sport bras, swimwear, bags, workout kits and accessories.