Swarovski Travel Retail Asia Pacific and travel retailer Tasa Meng celebrated the success of their Swarovski Summer City Buzz pop-up at Taiwan Taoyuan Airport with a cocktail event on 19 July, 2019.
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The event was held in Swarovski’s colourful temporary boutique and was attended by Tasa Meng General Manager Gary Chau, Tasa Meng General Manager Jennifer Chen, and Swarovski Director Karen Tse among other travel retail industry guests.
The event began with a welcoming speech from Ms Tse who said that the collaboration was a great opportunity to “bring a bit of sparkle, shine and style to customers’ summer escapes this year.”
Ms Chen added, “Swarovski’s Summer City Buzz offered customers the opportunity to get up close and personal with the new Summer Collection and to understand the ideas behind it through an interactive and inspiring retail experience.”
The speeches were followed by toasts and photo-ops, while Swarovski distributed specially crafted lollipops to event guests and lucky travellers in Taiwan Taoyuan Airport.
The Swarovski Summer City Buzz pop-up marked the first time that Swarovski and Tasa Meng have partnered together for an airport activation.
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The boutique was designed as a pastel-toned camper van and highlighted Swarovski’s 2019 summer collection with different interactive engagement zones.
(Source: Moodie Davitt Report)