U.S. luxury streetwear brand Supreme has opened a new flagship store in Seoul, serving as its physical retail entry into South Korea, and its first Asian outlet to open outside of Japan.
Located in the capital’s high-end Gangnam region, the new Supreme Seoul store spans 2,273 square feet and was designed by London design studio, Brinkworth. The store facade boasts a skater-worthy ramped entryway in front of floor-to-ceiling glass windows.
Inside, the mostly white store features a giant mural made up of animated characters painted by artist, Rita Ackermann, with Supreme’s latest collections for men and women hung on racks and on wooden shelving underneath it
On the other side of the wall, a large collage by Weirdo Dave, which features a bevy of pop-culture references. Also on the walls and the floor are Nate Lowman bullet-hole paintings.
From the ceiling, two chained speakers hang down, which were custom-made by New York-based speaker artist, Devon Turnbull.
Above the store, two floors of the stand-alone building serve as VF Corp-owned brand’s local office in Korea.
The Seoul opening comes one year after the New York brand made its China debut in collaboration with luxury multi-brand retailer Dover Street Market in Beijing. The brand’s Seoul flagship takes its global store count to 16.
In 2022, Supreme was acquired by VF Corporation. It operates stores across seven countries – the U.S., UK, France, Italy, German, Japan, and now, South Korea.