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Starbucks launches flagship store on JD.com

Starbucks

Starbucks, the American coffeehouse chain, launched a flagship store on JD.com on 3rd March.

SEE ALSO : John Lobb launches on JD.com

The online store is bringing Chinese consumers the brand’s new spring mugs, such as the Sakura Blossom Collection, together with its classic series, including the core classic series, and Starbucks Heritage. In addition to physical products such as mugs, the store also sells physical gift cards, seasonal foods (such as rice dumplings and mooncakes) and their corresponding gift certificates, bringing more quality choices to JD’s customers. A Super Brand Day will kick off on the store’s opening day to help promote sales for the newly opened Starbucks store.

JD’s consumers are a strong match with Starbucks’ target consumers, and JD’s nationwide logistics network will ensure high efficiency and speed of deliveries for consumers who purchase Starbucks products on JD.

SEE ALSO : JD.com opens liquor bar in Xiamen, China

“JD’s years of experience and good reputation in authentic products, logistics and after-sales services will also attract more international brands to cooperate with JD,” said a spokesperson from JD Fashion and Lifestyle.

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