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SPC to expand presence in Southeast Asia, Middle East


SPC Group is taking steps to expand its presence in Southeast Asia by opening more stores in Singapore, while announcing plans to enter the Middle East.

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Best known for its Paris Baguette bakery franchise, SPC Group has opened four brand stores ― Paris Baguette, Maison de PB, [email protected] and Shake Shack ― at Jewel Changi Airport in Singapore, the company said.

This is the first time the Seoul-based company has opened stores of its multiple brands, rather than launch Paris Baguette alone.

Jewel Changi, a seven-story lifestyle complex built as an extension to the airport, opened Wednesday. It houses more than 280 shops, and food and beverage outlets. The venue is expected to attract about 42 million visitors from around the world.

“Singapore is a business hub for Southeast Asia, where top multinational companies set up their base to enter the Asian market,” an SPC Group official said. “We plan to operate stores in Jewel Changi as flagships in the Southeast Asian market.”

The Seoul-based company also plans to establish a holding firm in Singapore that could serve as a platform to reinforce its Southeast Asia business and penetrate the Middle East.

The company is also seeking to build a Halal certified production facility to target Muslims and the global Halal food market.

“We will accelerate our global expansion in four countries ― China, the U.S., France and Singapore ― to achieve the vision of the 2030 Great Food Company,” the official said.

SEE ALSO : Korean food company SPC expands the “Paris Baguette” brand globally

SPC Group currently operates more than 400 Paris Baguette stores in five countries ― France, the U.S., China, Singapore and Vietnam. In March, the company completed a bakery in Tianjin, China, and plans to build another one in Normandy, France.

(Source: The Korea Times)