With the growing number of smartphone users in Vietnam in the digital era, e-commerce is fast becoming a new shopping trend that domestic retailers can use to their advantage.
At a forum that the Association of Vietnamese Retailers (AVR) organised on Monday, Alan Treadgold, a retail business expert, urged the retailers to apply modern technologies to bring convenience and new experiences to shoppers.
Treadgold said the landscape for Vietnamese retail business was changing and technology was at the heart of this transformation. He pointed out that technology was becoming a tool to support retail business and changing shopping experiences. According to Alan, to achieve success, retailers must have a customer-centred approach, apply digital technologies and keep innovating.
(Source: Viet Nam News)