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Vietnamese consumers admire responsible brands

Vietnamese consumers are the most socially conscious in Southeast Asia, according to the 2015 Nielsen Global Corporate Sustainability Report released last week.

Consumers in Southeast Asia are the most willing globally to pay more for sustainable products and services, surpassing other regions around the world, including Middle East/Africa, Latin America, Europe and North America, the survey found.

Among Southeast Asians, Vietnamese and Filipino consumers are the most socially-conscious, with 86 percent of respondents from Vietnam and 83 percent from the Philippines stating their willingness to pay extra for products and services from companies committed to positive social and environmental impact (up 12 points and 4 points, respectively).

(Source: Viet Nam News)

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