Premium packaging plays a crucial role during the run-up to the Tet (Lunar New Year) period in Vietnam, according to a Consumer Study report on Tet 2015 from market research firm Nielsen Vietnam. Many fast-moving consumer goods enjoy significant sales peak during this time.
Nielsen’s report indicates that brands that "bring a feeling of sharing" experience better sales during Tet. The seasonal behaviour establishes a need-driven demand for many categories. Typical Tet categories are confectionaries, carbonated soft drinks and beer.
Retailers expect support for Tet sales by ensuring product quality, payment methods, assistance in displays, and strong promotions.
(Source: Viet Nam News)