Retail in Asia


South Korean fashion company LF opens eighth Vietnamese store

In order to expand its presence in the growing fashion market in Southeast Asian countries, LF Corp. opened its eighth Vietnamese retail store last Thursday.

The store opened at Saigon Centre for its menswear sub-brand Maestro. Besides its first Vietnamese store, the company operates seven other stores under its separate Hazzys sub-brand.

With a growing demand for new fashion products among young Vietnamese men in their 20s, 30s, and 40s, the company says it plans to extend its retail presence in the country in order to capitalize on this growing market.

Founded in 1986, MAESTRO has been Korea’s leading menswear brand for over three decades. The brand also develops house-made fabrics as a partnership with Loro Piana, Zegna, and other global fabric producers.