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Thailand’s Tourism Authority hungry for Chinese market

The Tourism Authority of Thailand (TAT) plans to restore the Chinese market after the mainland lifted its travel warning last week.

Sansern Ngaorungsi, TAT’s deputy governor for Asia and the South Pacific, said the agency will support half of the marketing campaign cost for travel agents who join the project to promote 10 charter flights from Chinese provinces that have never had flights to Thailand such as Shanxi Sheng, Chongqing, Hebei, and Henan. The flights will start in May 2012.

TAT will also add special activities in the package tours to speed up the decision of tourists. The authority is targeting medium and high-end Chinese tourists.

(Source: Bangkok Post)