Retail in Asia

In Markets

Thailand faces double threat to rebuilding tourism

As the Thai government launches a campaign to woo back tourists after recent rioting, its world-renowned hospitality industry is facing another threat: stiffer competition from neighbouring countries working to increase their visitors.

Thailand’s tourism industry is suffering from the recent two-month-long anti-government protests, which ended on 19 May with 88 people dead and some of the capital’s most popular shopping areas in flames. Hotels across the country are reporting less than 50 percent occupancy after many tourists changed their holiday plans to avoid the trouble.

The Thai travel business has a history of bouncing back from crises. This time, however, the rebound could be weaker and take longer.