Retail in Asia

In Markets

Thai fashion e-commerce goes from rags to riches

The online fashion sector in Thailand is drawing massive interest from global players eager to cash in on one of the fastest-growing markets.

Competition in the interactive fashion stores is expected to be more intense this year, says Thai fashion marketplace WearYouWant.

But it will be increasingly difficult for newcomers to find a place in the Thai market because existing players have established a strong foothold here, said Julien Chalte, co-founder and co-chief executive of WearYouWant, a four-year-old website.