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Shilla Duty Free to open Phuket store in August

Retail in Asia Shilla Duty Free Phuket

Shilla Duty Free will open its first overseas downtown duty free store in Phuket, Thailand this August, said a source at GMS Duty Free Co Ltd.

Construction work began in 2014, followed by major staff recruitment and training earlier this year. The store will be owned by GMS Duty Free but operate under the name of Shilla Duty Free.

GMS Duty Free is a joint venture by Shilla Duty Free and local partners Gems Gallery Group and The Mall Group, one of Thailand’s leading shopping mall operators with six malls (five in Bangkok and one in northeast Thailand).

Gems Gallery Group is a leading Thai jewellery retailer and wholesaler with four showrooms in Bangkok, Chiang Mai, Pattaya and Phuket.

Targeting Chinese tourists, the Shilla Duty Free Phuket store will open in Kathu in central Phuket with three sides of glass walls to let lots of daylight in. Shoppers can expect to see perfume, cosmetics, luxury fashion, watches and jewelry, plus confectionery, local products and souvenirs.