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New global attraction along the longest river in Southeast Asia


ICONSIAM, the mega city project of futuristic living and an iconic landmark of Thailand’s eternal prosperity on the Chao Phraya River, held the inauguration ceremony for Thailand’s new global attraction on the Chao Phraya River known as the “ICONIC Multimedia Water Features”, which is one of the Seven Wonders of ICONSIAM.

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The city project is the result of the collaboration of the Tourism Authority of Thailand, the Pacific Asia Travel Association (PATA), the Association of Thai Travel Agents (ATTA), the Thailand Convention and Exhibition Bureau (TCEB), Bangkok River Partners, the Association of Chao Phraya Commerce, the Thai Shipping Association as well as other related agencies and organisations.

At over 400 metres, it is the longest water dance in Southeast Asia featuring a combination of light, colour, sound and multimedia and set in front of beautiful vistas across the Chao Phraya River. It seeks to glorify and highlight the grandeur of the river for the world to be impressed while attracting local and international visitors to the Chao Phraya River.

Held at River Park, ICONSIAM, the opening ceremony was attended by the most distinguished people from agencies, organisations, and associations playing an important role in driving tourism in Thailand forward, together with business partners of ICONSIAM as well as many celebrities who joined to witness the momentous occasion.

Among the well-known celebrities present were the Gubgib-Bie-Pao Pao family, Esther Supreeleela, ‘Ken’ Phupoom Pongpanupak, AF alumni namely Nim, Tee, Baimon, Focus, Mac, Ploysai, Bass, Jackie, Ice, ‘Jeab’ Sopidnapa Chumpanee Dabbaransi, ‘Mona’ Wipawee Korman, ‘Jan’ Siranuj Rojanasatien, Ploy Mahadumrongkul, ‘Kat’ Wantita Lewchalermwong, ‘Ming’ Suwara Sanitwong Na Ayudhya, ‘Yingair’ M.R. Chanladda Yukol, Lina Leenutapong Amornsiri and Jarudej Boonyasit, and many more.

Mrs. Chadatip Chutrakul, Director of ICONSIAM Co., Ltd., said, “ICONSIAM marks the bringing to life of the concept of ‘Creating Shared Value’ on a scale as never before been seen anywhere in the world.

The ‘Chao Phraya Master Vision’ was announced 5 years ago, pioneering a historical and national collaboration among multiple different enterprises, the government and private sectors, historic locations, civil society, 5-star hotels and communities along the riverside.

Since its launch, there have been many collaborations, with the best example being the Amazing Thailand Countdown 2019 and its fireworks display which was viewed by more 1.5 million people.

ICONSIAM itself welcomed more than 200,000 visitors in a single day for the event. The event brought fame to Thailand and let the world witness the grandeur and beauty of the Chao Phraya River via the world’s leading media such as CNN, BBC, and Reuters. This is a part of the collaborations envisaged in the ‘Chao Phraya Master Vision’ to help make the Chao Phraya River a significant global destination for tourism.”

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ICONSIAM is a city that is the centre of a vast array of wonders in art and culture. It offers the best in shopping and entertainment made possible through the collaboration of business organisations that are both big and small.

A lot of individuals have come together from different professions. They share a desire to build a venue where all that makes Thais can be presented in the most exquisite way possible. They come together to build a new icon which will become a mega phenomenon that will epitomise ‘Creating Shared Value’, uniting all stakeholders and spreading prosperity to communities, society and the nation. This is embodied in every element within ICONSIAM, and especially the seven wonders.

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