JD Central, the e-commerce joint venture of JD.com in Thailand, launched its biggest mid-year shopping festival on 29th May, which will last until 20th June.
Named JD Central 618 Super Joy Shopping Fest, the campaign started with a warm up sale which offers customers products from 6,500 brands at discounted prices.
The warm-up sale followed by a Super Flash Sale which offers exclusive products for a special price of 618 bahts (around US$20).
Customers also have a chance to win coupons during different stages of the campaign.
From 18th to 20th June, a Super Flash Sale will offer products at prices as low as just one baht (US$0.03).
“618 is the largest annual shopping festival of our parent company JD.com. JDC will continue to expand it with the JD Central 618 Super Joy campaign in Thailand, which brings to customers 100 percent authentic brand products with special prices,” said K. Rvisra Chirathivat, CMO of JDC.
“The campaign is also aimed at helping relieve tension of people who are ready to return to normalcy following the loosening of the COVID-19 lockdown measures, allowing shoppers to enjoy fun through online shopping. It is also aimed at helping stimulate domestic economic circulation,” said Chirathivat.
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618 shopping festival was launched by JD.com in China 17 years ago. In addition to the quality assurance of authenticity strictly maintained over the past 17 years, JD.com has also provided consumers with a good shopping experience, including high-quality customer service, after-sales, logistics and other services, and won the trust of hundreds of millions of consumers as a result.