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How to put “Brand Thailand” out there

Thailand should brand itself by integrating campaigns initiated by its various ministries and agencies and sending a clear message to the world, says WPP, the world’s largest advertising group.

"The Thailand brand is really strong. But tourism and foreign investment promotion campaigns as well as city and country campaigns are too fragmented to boost the nation’s reputation effectively," chief executive Martin Sorrell said during a visit to Bangkok this week.

He said Thailand in fact has many economic strengths to show the world, especially after the heavy flooding late last year. The country did very well to recover from the crisis within such a short period of time. If the Thai government were to put its efforts into a serious campaign integration, then it could easily restore confidence among foreign investors.

(Source: Bangkok Post)