Retail in Asia

In Markets

Whopper Bar makes an entrance in Singapore

Burger King’s latest innovation, the Whopper Bar, has just made its debut in the Asia Pacific region, with the opening of a store in Singapore’s trendy Clarke Quay dining and entertainment precinct.

‘HAVE IT YOUR WAY’ is the catch phrase for the chains new dining concept which allows guests to customize their burgers with a choice of mouth watering fillings and condiments, whilst also offering a selection of desserts and espresso coffee. With a stylish bar-like décor, new packaging and contemporary staff uniforms, the brand is hoping to capture a more up market clientele than their original Burger King restaurants.

The first Whopper Bar opened in the U.S. earlier this year followed by a store in Germany, and global expansion is already planned for a number of other locations throughout Europe and the U.S.