A group of Singaporean retailers has created a homegrown marketing initiative called the Great Singapore Sale. Discounted retail prices are being offered by 30 local brands across 250 outlets during the sale. Get Singapore – a non-profit organisation that showcases local brands – is hosting the countrywide event from now until 25 July.
Get Singapore was started in 2009 by a small group of retailers eager to drive greater awareness and sales for local designers and merchandisers. "Many quality Singapore brands have innovative designs with unique emotional appeal and personality. Some even have strong followings overseas," says Kim Faulkner, CEO of Get Singapore Brands Ltd.
The non-profit is especially keen to increase Singaporean brand awareness internationally, and is using the Great Singapore Sale as a vehicle. Tourists who participate in the event receive further deals by showing their passport when making a purchase.
Get Singapore is also reaching out to overseas partners such as Shinhan Bank of Korea, issuer of South Korea’s leading credit card. Korea is one of the top 15 visitor-generating countries for Singapore and a growing market for the city-state’s tourism industry. The promotion, which sees the bank encouraging travel to Singapore for shopping visits, will run from 14 June until the end of the year.