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Singapore “top city brand’ for investors, says survey

Singapore has been named the top city brand in the Asia-Pacific region in a new survey, beating 15 other cities such as Seoul, Tokyo and Beijing.

This means it is the most attractive to investors and tourists, based on the first-ever survey by public policy and corporate affairs network Public Affairs Asia and the Ogilvy public relations agency. Some 300 communications and corporate affairs professionals in the region completed the online survey between June and August. More than half the respondents were in senior management.

They ranked Singapore first among cities in the region for its low taxes, cleanliness, safety and political stability. As for tourism, they felt the arts, culture, food and heritage were important.