Retail in Asia

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IKEA opens Southeast Asia’s first small-store concept in Singapore


IKEA officially opened its third store on the west side of Singapore, making it Southeast Asia’s first small-store concept that promises new experiences with digital solutions.

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Spanning over 6,500 square metres across three levels in Jem mall, customers will be able to get home furnishing inspiration from over 12 room settings, 16 vignettes and 2 homes depicting life at home living situations in Singapore.

Over 2,500 home furnishing products are available for cash and carry, while the remaining – mostly the larger home furnishing items on display – are available for home delivery. Customers can make their purchases through assistance from mobile co-workers or via online order. The orders will then be delivered straight to customer’s home for an additional fee. Shoppers can use self-pay checkout options and enlist planning assistance from IKEA co-workers to map out their dream kitchens, living rooms, or bedrooms. Not forgetting everyone’s favourite Swedish meatballs, chicken wings and hot dogs, the IKEA Restaurant, Bistro and Swedish Food Market are located at level four as well.

Source: IKEA

With this new small-store concept, customers can enjoy a refreshing shopping experience with newly developed digital solutions to make shopping at IKEA Jurong fun and easy. In celebration of the opening of IKEA Jurong, customers are also able to enjoy rewarding opening specials from 29th April onwards.

“As life at home has taken on a new meaning, our customers’ needs and behaviours are changing too. At IKEA, we are on a journey to transform our business to better meet our customers; to be wherever they are and to be closer to where people live, work and play,” said Nur Diana, Store Manager at IKEA Jurong.

Source: IKEA

“This will be the very first time we have an IKEA store as a tenant within an established shopping centre like Jem in the region and we hope our new small concept store will serve as a convenient and accessible source of inspiration and home furnishing expertise for even more people. At the same time, we understand the importance of having seamless in-store shopping experiences in the new digital age and leapt at the chance to introduce this in our new store for a richer shopping experience. IKEA Jurong may be smaller than our traditional blue box stores, but our ambition remains the same – for our customers to have a fun day out,” continued Nur Diana.

SEE ALSO : IKEA launches new studio in Singapore

Ng Hsueh Ling, Managing Director for Lendlease in Singapore and Chief Investment Officer for Asia, “We are proud to partner with IKEA to bring to life its first small-store in-mall concept in Southeast Asia. We continue to rejuvenate our malls’ tenancy mix to cater to evolving consumer needs with new-to-market offerings, and are focused on introducing innovative concepts to provide a multi-layered experience for our shoppers.”