Retail in Asia

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Philippines: Local tissue manufacturers gain foothold in foreign-dominated market

Global market report provider Euromonitor International reported an improved performance in the disposable paper products industry of the Philippines, as local manufacturers continue to contribute to the industry’s healthy growth with aggressive marketing strategies.

Leading Filipino tissue-paper manufacturer Sanitary Care Products Asia posted a 20-percent increase in revenues last year, proving that local manufacturers have obtained a significant share of consumers in the market alongside multinational companies.

According to the report, innovations such as scent infusion and improvement in the aesthetic quality of products are becoming the focus of disposable-paper-product manufacturers in the Philippines today.