Retail in Asia

In Markets

Philippines is Cartoon Network’s fastest growth market for toys

Cartoon Network Enterprises (CNE), the merchandising division of the leading kids channel in the Philippines, expects revenues to surge 40 percent in the country and across Southeast Asia for 2010, just as they did last year, due to its strong partnership on the air.

"It’s a very aggressive growth rate," acknowledged Dulce Lim-Chen, CNE Asia Pacific vice president, adding that the Philippines is emerging as the strongest in toys sales after posting 89 percent growth in 2009. "This country is one of our highest and fastest growing market for toys."