Retail in Asia

Foreo opens at Luxe Duty Free in the Philippines

Swedish beauty tech and wellbeing house Foreo has partnered with Duty Free Philippines to open a new store at Luxe Duty Free in Pasay City, Metro Manila.

SEE ALSO: Foot Locker opens first Philippines store in Manila

Originally planned in 2019, the project had to be put on hold until January 2023, due to logistical challenges brought about by the pandemic.

Foreo’s eye-catching gondola display at the upscale downtown duty free location features the long-awaited Luna 4 range, which made its official global travel retail debut at the TFWA World Exhibition in Cannes last October. The collection comprises the Luna 4 Go, Luna 4 Mini, Luna 4 Plus, and Luna 4 Body devices, which Foreo says are becoming global best-sellers in travel retail.

Foreo’s Luna Play Smart 2, Bear and Bear Mini microcurrent facial toning devices, and the 90-second masking device UFO 2.

Luxe Duty Free is a downtown duty free department store located  in the heart of Metro Manila. The store is a stone’s throw away from the hotels, casinos and entertainment district near the Mall of Asia. It boasts 3,00osq m of retail space and offers an impressive selection of luxury beauty and fashion brands.

Foreo Global Travel Retail Director Gary Leong said: “It gives us great pleasure to finally be able to open in Luxe Duty Free in partnership with Duty Free Philippines. We have worked tirelessly to ensure that the launch materialised. To see the store come to life proves our tenacity and unwavering commitment to our beloved brand. We would like to extend a huge thank you to Duty Free Philippines who have been integral in the process, and dedicated in their support to us.”

Celina Esteban, Managing Director of sub-concessionaire, agent and distributor Regent Travel Retail Group, which created the store in partnership with Duty Free Philippines, commented: “When we set out with Luxe Duty Free, we aimed to change the mindset of the younger Filipinos, and tap into a massive segment.

“Targeting the younger consumer is a game-changer for us, as duty-free brands rarely engage them. With a notable and fresh brand such as Foreo on board, we hope to be able to engage a spending power and disposable income that is ripe for the picking. We can’t wait to see what else we can explore with Foreo, and we hope for a long and fruitful relationship.”

Source: (Moodie Davitt Report)