Retail in Asia

In Markets

Filipino consumers prefer branded products

Eighty percent of Filipino consumers with internet access prefer to buy new products from a familiar brand rather than switch to a new brand.

The Nielsen global survey of new product purchase sentiment showed that brand familiarity is one of several key characteristics that resonate strongly with consumers worldwide.

"Introducing innovations on established brands that are already trusted by consumers can be a powerful strategy," said Stuart Jamieson, managing director, Nielsen Philippines.
 

(Source: Manila Bulletin)