Retail in Asia

MLB opens first Malaysia store

South Korean sports apparel retailer MLB opened this month its first-ever store in Malaysia, in partnership with local distributor Valiram Group.

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Located in the IOI City Mall in Putrajaya, the debut MLB Malaysia store is described as “Instagram-worthy” and offers a comprehensive product portfolio, consisting of apparel, headwear, footwear, and accessories for men and women.

Inside, collections are inspired by the logos of famous baseball teams and combine utility and fashion, according to a press release.

Source: MLB

Owned by F&F Group and licensed by MLB games, MLB opened its first MLB brand store in Korea in 1997. Taking its style cue from Major League Baseball, the brand “merges premium fashion and trendy culture with unique lifestyle.”

It has endorsement deals with Giselle, Karina, NingNing and Winter – the four members of K-Pop girl group, Aespa.

MLB currently boasts 650 Asia locations across South Korea, Hong Kong, Macau, Taiwan, China, Vietnam, Thailand, and Singapore. Most recently, it opened a store in Cambodia, as via local distributor Valiram.