Retail in Asia

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Who are Southeast Asia’s most pessimistic consumers?

Malaysia suffered the worst consumer confidence levels in Southeast Asia in the third quarter, according to a survey by market research firm Nielsen, underperforming regional peers, who remained among the world’s top 10 optimists.

Consumer confidence in Malaysia fell to 78 points over the July-September period, down 11 percentage points on the quarter, the report released late Tuesday said. The index score was a record low for Malaysia since Nielsen started the global survey in 2005, and marked the lowest score among the six Southeast Asian economies surveyed. Malaysia is the only Southeast Asian country to underperform the global average of 99.

In addition, the quarterly decline of 11 percentage points marked the steepest drop in confidence levels in the region.

(Source: CNBC)