A second Pink Parlour location is popping up in Malaysia.
Opening in the city of Johor Bahru inside the KSL Mall, the lifestyle concept store will offer Pink Parlour beauty treatments, as well as serving as a café and retail space, according to a press release from Singaporean owner and operator, Parlour Group.
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Inside, the store’s front area will feature a café teashop and a retail spot, selling various pink-coloured products, matching the pink aesthetic of the Singapore salon.
Out back, Pink Parlour’s waxing salon will be located, alongside a Senses area, the company’s second foot reflexology massage outlet.
The new hybrid store – decked out in the brand’s signature fuchsia pink – is focused on innovation, and allows consumers to enjoy a holistic shopping and beauty experience.
The new branch will be second store to bow in Malaysia after its first store opening in Kuala Lumpur’s Sunway Putra Mall just two years ago.
Following the success of Parlour Group’s first location, the decision to create this brand new concept store signals positive receptivity in the Malaysian market.
Fairoz Karim, one of the company’s established franchise partners in Malaysia, will operate the location.
“Having seen [Pink Parlour’s] encouraging growth and support in Kuala Lumpur, I am truly excited to expand the business and open its second outlet in the hustling city of Johor Bahru,” said Karim.
“Johor Bahru Malaysia KSL Mall has proven to be a prosperous commercial space, attracting hundreds of customers looking for upscale, professional beauty services, on a daily basis.
“I look forward to seeing what the future holds for this new location in KSL mall and continuing our mutually beneficial business relationship with Parlour Group from Singapore.”
Founded in 2005 by Singapore beauty veteran Wendi Chan and sales maven Derrick Seeto, Pink Parlour started out from a lack of modern beauty salons in Singapore.
Today, the group operates 15 Pink Parlour outlets across Southeast Asian metropolitan cities such as Singapore, Kuala Lumpur, Manila and Jakarta.