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Japan’s Atmos makes Indonesia debut with Jakarta store


Japanese sneaker and streetwear retailer Atmos is due to arrive in Indonesia this December, with the launch of first-ever Jakarta store, according to local media reports.

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Located in Central Jakarta at the Plaza Indonesia mall, the flagship store will offer to locals some 45 sneaker and streetwear brands in-store, boasting limited-edition lines from Atmos and other international brands, as per the Jakarta Post.

“We will have special releases available at the store as well,” said Marcel Lukman, president and director of Atmos Indonesia in South Jakarta, at a press conference at Urban Sneaker Society — one of the largest sneaker events in Southeast Asia.

“Most of the collection is similar to [what is available at] Atmos’ store in Japan, but sometimes the ones that are available here cannot be found in Japan and the other way around,” continued Marcel.

In addition to bricks-and-mortar, Atmos is planning to launch an e-commerce store in Indonesia before Christmas. With Indonesia being a tough sneaker market to crack for the Japanese brand, there are plans to collaborate on new sneaker designs with locals.

“We are open to collaborating with local designers or artists, but we are still unable to disclose what the collaboration will look like,” added Lukman.

Founded in 2000 by Hidefumi Hommyo in the narrow backstreets of Ura-Harajuku in Tokyo, the niche sneaker and streetwear retailer is known for its namesake sneakers, as well as collaborations with major brands including Nike, Adidas, Reebok, Puma and Asics Tiger.

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In the last 19 years, Atmos has opened retail stores outside of Tokyo, opening stores in New York, Seoul and Bangkok, with a store Jakarta by year-end.