Retail in Asia

In Markets

Indonesian shoppers offer growth

Brand owners in the FMCG sector could gain meaningful benefits by serving "bottom of the pyramid" buyers in Indonesia, new research has suggested.

Standard Chartered, the financial services provider, reported that over half of all spending on consumer goods in the country is delivered by individuals earning less than USD4 a day.

Nirgunan Tiruchelvam, an analyst at Standard Chartered, thus argued that the considerable attention which has been paid to the middle classes may result in a major opportunity being missed.