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Shiseido opens first India store, reveals new Indian ambassador

Japanese cosmetics giant Shiseido has opened its first-ever store in India, coinciding with the appointment of the beauty brand’s debut India ambassador, Tamannaah Bhatia.

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Located in Mall Malad in Mumbai, the inaugural Shiseido India boutique opened its doors on October 18, in conjunction with its India distributor, Baccarose Perfumes & Beauty Products.

In addition to the new store, Tokyo-based Shiseido is also available online at popular online Indian retailers such as Parcos, Nykaa, Shoppers Stop, and Sephora.

The first-ever brand ambassador in India for Shiseido and its skincare range, Bhatia is popular Bollywood star, known for her mesmerising on-screen presence and her dedication to her craft.

“I am absolutely thrilled to be associated with Shiseido, a brand that has consistently set the standard for excellence in beauty for over a century,” said Bhatia.

“Shiseido’s commitment to innovation, quality, and celebrating individuality resonates with me on a personal level. I believe that beauty is not just about external appearance, but also about feeling confident and empowered in your own skin.”

The actress represents Shiseido’s values of “elegance, innovation, and individuality,” according to a press release.

Her natural beauty, combined with her ability to effortlessly adapt to various roles and styles, makes her an ideal choice as Shiseido brand ambassador for India, the firm continued.

“We are delighted to welcome Tamannaah Bhatia into the Shiseido family,” said Nicolas Baudonnet, vice president, fragrance and cosmetics division, Shiseido Asia Pacific.

“Her charisma, talent, and timeless beauty resonates with our brand’s core values, making her the perfect choice to represent Shiseido in India. We look forward to working closely with Tamannaah and believe that her association with our brand will help us connect with our consumers on a deeper level.”

Currently, Shiseido products are available at 62 retail outlets across India, with ambitious plans to reach 75 doors by the end of the year.