Salvatore Ferragamo’s boutique on Canton Road re-opened in Hong Kong. Members from the Canto-boy band MIRROR: Keung To, Anson Lo, Jer Lau and Edan Lui, are invited to celebrate the re-opening of the Canton Road store and unveil the “Future Positive” pop-up, which takes over Atrium II of Gateway Arcade at Harbour City, Hong Kong from 16th to 26th September.
The “Future Positive” pop-up store incorporates the optimistic and futuristic visions of the brand, bringing visitors into a sci-fi-inspired – atmosphere. As an extension of Ferragamo’s Autumn/Winter 21 show themed “Future Positive”, the pop-up store views the beauty of the brand’s aesthetics through a prism to the future, where lights are refracted into rainbows.
At the pop-up, visitors are able to capture their fashion moments at an immersive interactive installation, where they will find themselves projected into the future through an alternative vision of the present and get a printed image from the Canton Road store upon social sharing with these tags: #FerragamoHK #FuturePositive @Ferragamo.
Dressed in Ferragamo’s Autumn/Winter 2021 collection, the four MIRROR members revealed to all a collection that proposes new uniforms for a utopian future, in which diversity and positivity combine to transform the world for the better. Guests are invited to visit the store to get a selfie moment with the MIRROR members until 26th September.
The re-opening celebration also introduces its limited-edition handbag. An emblem of refined style, the Studio Bag is a Ferragamo icon that pays homage to the founder’s first studio, the Hollywood Boot Shop in California. It is now re-crafted into exotic versions designed exclusively for Hong Kong: in sumptuous alligator leather that comes in Cerise and Stromboli Sand; and premium ostrich leather in Campari, Buttercup, Stormy Sky.
Each bag comes with a colour-matching luxurious grosgrain packaging box with Ferragamo’s signature leather patch on the cover. To make this limited-edition even more exclusive, each bag bears a metal plate on the inside embossed with a unique lucky number 8, 18, 28 and so on.
The newly refurbished Canton Road Store boldly features a colossal street façade. Drawing inspirations from metaphysical art, the façade transforms in different lighting conditions. The spacious two-storey boutique presents the finest Italian craftsmanship, where every single decoration, from the exterior to carpets in the store, are all specially made in Italy. It also holds Ferragamo silk corner and a fragrance corner which offers a brand-new shopping experience for customers.