Retail in Asia


Rue Madame Fashion Group launches new online fashion platform

On 10th February, Rue Madame Fashion Group (RMFG) announced the launch of “The Eastlet”, an online fashion outlet in Hong Kong that features more than hundred brands from all over the world,  including apparel, footwear and accessories. 

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Founded with the intent to disrupt the traditional approach to fashion consumption and to create more circularity in fashion, the Eastlet aims to  provide high quality and authentic items at marked prices from both online and brick and mortar stores. 

The e-commerce outlet has curated a selection of brands from Europe, such as  Sea NY, Philosophy, Yves Salomon, Portspure, Bellerose, Sessùn, Berenice, Joie etc.  It plans to collaborate with  other contemporary fashion labels including Hobbs, Phase Eight, and Whistles etc. 

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The Eastlet is desktop, mobile and tablet compatible, enabling customers to enjoy a seamless shopping experience anytime and anywhere.