In Markets

rue Madame collaborates with Sim’s Sweet Shop and The Flower People

rue Madame

The feminine concept store rue Madame has collaborated with Sims’s Sweet Shop and The Flower People for Marche de la rue Madame to bring the flavours and colours of a French market to Hong Kong.

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Each of the sweets has been hand-picked for market by Sim’s Sweet shop. The flavours chosen include- lemon, blackcurrant, green apple and strawberry and have been selected to invoke the colours and flavours of a provincial French market in the summertime.

Marche de la rue Madame
Source: rue Madame

All of the sweets by Sim’s Sweet shop are authentic 1970s and 1980s sweets from the UK.
The sweets have been handmade in factories in Northern England using recipes which have been passed down for generations in well used and seasoned copper boiling pots. Every sweet is flown jet fresh weekly from the UK to ensure optimal freshness and flavor.

The dried bouquets in Marche de la rue Madame have been created by The Flower People, a Hong Kong founded business with a sustainable and ethical approach to floristry.

This collection has been created using botanicals from over 20 different suppliers, some hand dried in house resulting in a curation which is completely unique, uncommon and
unexpected. The bouquets are available in five colour-blocked colours- pink, yellow, green, blue and purple, one to match every home and every personality.

Store set up at IFC_1
Source: rue Madame

Each bouquet has been made from real dried botanicals, everlasting, they can be enjoyed for many years to come. Each bouquet has been wrapped in recyclable kraft paper and finished with a silk ribbon, created from repurposed vintage saris sourced from India.

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Alongside the Marche de la rue Madame, rue Madame’s new arrivals will get customers well and ready for Spring. This month features a curation of pieces inspired by botanicals in appealing sugary sweet tones by labels Manoush, Laurence Bras, Petite Menigote and Essential Antwerp.

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