Rituals Cosmetics has partnered with China Duty Free Group (CDFG) to open a store at the CDF Haikou International Duty Free Shopping Complex. The opening signifies the beginning of Rituals’ collaboration with CDFG, the world’s number one travel retailer by annual sales.
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The store concept offers four core Rituals lines curated for the Asian market. These are the Amsterdam Collection, Private Collection, Classic Home Collection and Signature Collection. Each line offers beauty, fragrance and home scenting products.
The store opened on 15 August, offering a mindful shopping experience for travellers in Haikou. The cdf Haikou International Duty Free Shopping Complex is home to over 800 local and international brands.
The store is centred around Rituals’ ‘Art of soulful living’ ethos. Its opening marks a new chapter for the wellbeing brand’s China expansion, by placing it in the world’s largest duty free shopping mall.
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Commenting on the opening, Rituals Cosmetics founder & CEO Raymond Cloosterman said: “We are very proud that we are now present in the world’s largest duty free mall. Rituals is the fastest growing beauty brand in Europe and our beautiful new store in Haikou is an important milestone for us as we continue to expand in Asia.
“Our innovative concept comes with a fresh perspective on beauty and wellbeing. Our products are elegant and distinctive and with our democratic price points, we can serve a much bigger audience.”