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New Zealand toiletries brand Ethique launches in Japan


Cosmetics and toiletries distributor, P.S. International, has signed an exclusive distribution deal with New Zealand soap and shampoo brand Ethique.

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Source: Stylist


Matching its name, Ethique only uses materials from sustainable sources and none of its products include micro-plastics – blamed for adding significantly to plastic pollution in oceans and rivers.

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Shampoos are priced at ¥1,980 and a pack of three soaps for ¥1,800. Sales will start immediately online and through Mash Holdings’ popular cosmetics and toiletries chain, Cosme Kitchen.

Michael CaustonMichael Causton is the co-founder and partner at JapanConsuming, a specialist research firm on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market to help subscribers keep up to date with the latest trends and data. JapanConsuming produces in-depth reports on retail sectors, seminars on key trends and consulting on market strategies and future trends.

(Source: JapanConsuming)