In Markets

Frenzy over e-scooters after Xiaomi’s store opening in NZ

Frenzy over e-scooters after Xiaomi's store opening in NZ

The electric scooter craze has well and truly hit New Zealand.

Within just hours of Chinese electronics giant Xiaomi, or “Mi” as many know it as, opening the doors to its first New Zealand store, the retailer sold more than $250,000 worth of electric scooters.

SEE ALSO : Xiaomi announce US$1 billion loan to help with overseas expansion

In just seven hours it had clocked $257,750 in sales from the e-scooters, which are similar to the popular rentable Lime-branded ones sweeping Auckland and Christchurch.

About 200 of the scooters priced at $599 were sold online in 30 minutes yesterday, causing the retailer’s website to crash.

Meanwhile, at Sylvia Park in Mount Wellington, where Mi opened its store, about 1500 people queued – from one side of the mall to the other – waiting in line for a glimpse of the scooter.

More than 400 Mi electric scooters were sold in-store.

The scooters are said to now be sold out.

The Mi e-scooter is popular overseas.

Mi New Zealand spokesman Eric Chang said he believed the popularity of rentable electric scooters had driven significant demand and interest in consumers wanting their own.

The scooters have a range of 29km and can travel up to 25km/h.

Lime scooters were introduced to Auckland and Christchurch streets last month and have proven popular and been in the headlines since.

SEE ALSO : KFC Malaysia uses electric scooters for eco-friendly deliveries

Some riders have left a trail of mayhem, and injury claims from electric scooter-induced injuries have soared.

Between October 14 and 31 there were 69 electric scooter claims lodged with ACC.

Overseas there have been bans of the scooters and one recorded death. As of today, there has been a global recall of models made by Chinese manufacturer Okai.

A spokeswoman for Lime said the company was working with the US Consumer Product Safety Commission and other international agencies following reports the scooters made by Okai could break apart while in use.

Lime said it did not anticipate any disruptions to its service after the recall.

Lime currently operates in a string of cities across the world, offering e-scooters and bikes for hire, including in Switzerland, Germany, France, Poland, Czech Republic, Spain, Portugal, Mexico, Canada, Austria and United States.

(Source: Nz Herald)

Follow Retail in Asia on Facebook, Twitter and LinkedIn.

Get our top stories delivered to your inbox:

 

Stay ahead
Subscribe for free!
Register now
Stay ahead