Retail in Asia

In Markets

Samsung opens biggest store ever in India

South Korea’s Samsung Electronics announced the opening of the world’s largest mobile experience centre in Bengaluru.

SEE ALSO : Samsung Electronics and Kakao team up for AI

Located in the iconic Opera House building situated on Brigade Road, the new India flagship is the smartphone maker’s largest mobile experience centre.

Dubbed “Samsung Opera House”, the renovated and redesigned retail space houses a mix of “technology, lifestyle and innovation to offer people unique experiences,” according to the Seoul headquartered Samsung, in a press release.

Restored over two years, the store’s Opera House façade retains its original look and feel. On the inside, a modern experiential space has been developed with extensive use of modern technology.

The store showcases Samsung’s full line-up of smartphones and wearable devices at the experience centre alongside flagship consumer electronics products such as smart tvs, ovens and refrigerators

Harnessing the brand’s #DiscoverTomorrowToday mantra, Indian shoppers can also expect a differentiated product experience, centred on virtual reality and artificial intelligence, as well as the internet of things.

VR experiences include a 4D Sway Chair and the Whiplash Pulsar 4D chair that makes 360 degrees three-dimensional movements, designed to simulate a fighter pilot doing
extreme aircraft stunts, or experience a space battle, or a roller coaster ride.

Consumers can also pre-book the centre’s home theatre zone for watching movies and shows.

SEE ALSO : Saint Laurent, Alexander McQueen to open first India stores

“Today’s consumers, especially millennials, seek unique experiences. They want to interact with the brand, touch, feel and create. This is what Samsung Opera House is about.

We have curated never seen before experiences that will excite people of all age groups alike. Opera House will also organize workshops, activities and events, bringing together Samsung’s innovations with people’s passions. We are proud of the transformation that this place has seen,” HC Hong, President & CEO, Samsung SouthWest Asia, said.

Samsung selected Bengaluru as host city given its notoriety as India’s tech capital, which has attracted many Millennials and tech-savvy consumers to the area.

The new store in India comes two months after Samsung inaugurated the world’s largest mobile factory in Noida in July this year, reinforcing the company’s commitment to India.