Retail in Asia


Pokémon GO finally arrives in India


The much awaited augmented reality game Pokemon Go will be released in India on Wednesday (December 14) in partnership with Reliance Jio Infocomm Limited (Jio).

Thousands of Reliance Digital Stores and select partner premises in India will appear as ‘PokeStops’ or ‘Gyms’ in the Pokemon GO game beginning Wednesday.

“We are delighted to partner with Jio to launch Pokemon GO in India.” said John Hanke, chief executive officer and founder of Niantic.

The two companies will work together to bring Indians a richer and more enjoyable mobile entertainment experience for Pokemon GO, including activating Jio retail locations and charging stations as PokeStops and Gyms within the game and allowing Indians to catch, train, and battle at any of Jio’s outlets throughout the country.

JioChat channel

On Jio’s social messaging app, JioChat, Pokemon players have access to an exclusive Pokemon Go Channel. The Pokemon Go Channel will enable Pokemon Go players to collaborate and be part of an exciting community of players with daily tips, contests, clues, and special events. The Pokemon Go Channel on JioChat a fun way to socialise with other players and level-up faster.

“With over 500 million downloads globally, we are excited to launch Pokemon GO officially in India on the Reliance Jio network,” said Mathew Oommen, president, Reliance Jio.

“Our partnership with Niantic not only brings access to the Pokemon GO app but also opens the door to more opportunities for our customers to enjoy content on Jio’s one-of-a-kind mobile broadband network.”

During the Happy New Year Offer, Jio SIM customers will be able to download and play Pokemon GO without incurring data charges, like any other apps and content, till 31 March 2017.

(Source: Times of India)