In Markets

Miele: Doing a BMW in appliances

Last week, German domestic appliances maker Miele entered the Indian market with a range of 65 high-end products targeted at the premium segment. This is the companys single biggest venture outside the German market. The offerings, which are priced between Rs 23,000 and Rs 20 lakh, are targeted primarily at the 400,000 most affluent people in the country. Miele has opened its first product experience centre in Delhi.

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