Retail in Asia

In Markets

Indian teens prefer mobiles to TV

Less than 1 percent of young consumers in India rate TV as their favourite "gadget", lagging well behind mobile phones, laptops and tablets, research from Tata Consultancy Services shows.

The firm polled 12,300 students aged between 12 and 18 years old in 12 cities, and discovered many could be described as "instant connectors", and were thus highly engaged with new media.

It found, for example, that 79.5 percent of this audience owned a mobile phone, hitting 75 percent for a home PC, 59.2 percent for an MP3 player, 54.8 percent for a laptop and 30.6 percent for a games console.

(Source: Warc.com)