Retail in Asia

In Markets

Indian e-commerce faces difficulties

Companies in India’s ecommerce sector face significant challenges to growth, according to a report from MSLGROUP India.

The Publicis-owned agency’s new report, E-commerce in India: Evolution, Growth and Challenges, suggest that several factors, including a shared scepticism among Indians about paying for goods online, slow delivery times, state bureaucracy, inefficient inventory management and cyber-crime could all prove problematic.

"Establishing trust and winning confidence isn’t easy," the MSLGROUP report added. "Brick and mortar stores tend to be more trusted. E-commerce firms will have to work hard to gain consumers’ trust."