Retail in Asia

In Markets

Amazon launches Prime in India

Amazon Prime - Retail in Asia

Amazon has rolled out its global Prime membership service in India which gives customers access to unlimited free one-day and two-day delivery on lakhs of products.

The online player will also launch its Prime video service which will give members access to movies and TV shows from Indian and global content providers.

SEE ALSO: How Amazon adapted its business model to India

“With Prime, guaranteed one-day delivery becomes an everyday experience instead of an occasional indulgence, and with no minimum purchases, it provides unlimited convenience all year long” said Amit Agarwal, Vice-President & Country Head, Amazon India. is offering a free two-month trial period and has revamped its on-site and app experience to allow customers to discover and choose Prime products. Members will also enjoy Prime Early Access, which will help them purchase top deals 30 minutes early every day.

In India, Prime is being offered at Rs 999 per year. In the US, patrons subscribing to Amazon Prime are charged $10.99 monthly and $99 annually. In India, however, the pricing is lower to crack the price sensitive Indian market.

(Source: Economic Times)