Retail in Asia

In Markets

Advertising rides economic recovery in India

With overall consumer sentiment in India improving, advertising is getting a fillip. Last year, the ad industry grew 6 percent. This time around, it is hoping for at least a 10 percent growth rate.

Television, say analysts, has been a major beneficiary, with ad rates rising 10-15 percent over the last month. Print, radio and internet media have not seen a price hike as yet, but media buyers are not ruling out the possibility on the back of a sound economy.

The increase in TV advertising in India is across categories like fast-moving consumer goods (FMCG), telecom and retail. In the quarter ending 31 December 2009, almost all the country’s FMCG companies increased their advertising and sales-promotion expenditure by over 10-15 percent.