Siam Center has launched "A-very-wear", the first exclusive multi-label fashion pop-up store of Asian designers, the shopping mall said on Wednesday.
The pop-up store carries apparel, accessories, including eyeglasses, watches and many more, of 15 renowned Asian fashion brands from six countries – Korea, Japan, Singapore, Hong Kong, Indonesia and Taiwan. Each designer is very popular on social media, with many followers on Facebook and Instagram. During the first six months, the hipsters can update the trend from four countries – Korea, Japan, Singapore and Taiwan, while the other two, Hong Kong and Indonesia, will join in the next six months.
"The fashion industry has grown rapidly in US, Europe or even Asia. Currently, fashion plays a major role in youngsters’ lifestyle, especially in Asia. As we can see, the Fashion Week in each season in Korea, Japan and Singapore attracted the hipster from around the world, including Thai celebrities who flew to these countries just to buy the fashion items back. Siam Center, in response to this up-and-coming movement and the needs of fashion-forward people, debuts ‘A-very-wear’, the first exclusive multi-label fashion pop-up store of Asian designers, to bring the ultimate Asian fashion experience to Thailand," said Parisa Chatnilbandhu, Group Senior Vice President – Retail Business Development of Siam Piwat Co., Ltd.
During the opening, "A-very-wear" introduces six well-known Korean brands which include four clothing brands Fleamadonna, Low Classic, Drink Beer Save Water and Rocket x Lunch as well as two accessory brands A.Bell Korean and Minuit Moins Sept.
Besides Korean brands, the shop carries Singaporean fashion labels Mash – up and Yesah. It also presents hand-made accessory brand from Taiwan like Momo’s march and YU Square.
"Siam Center carefully selects a wide variety of well-designed products and introduces Absolute Siam items, which are exclusively available at Siam Center, to help the fashionistas make the style statement of their own under the motto of ‘A piece that is very you to wear’," added Chatnilbandhu.