Retail in Asia

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Adspend to rise in Asia

Advertising expenditure levels are set to increase by more than 5 percent in Asia-Pacific this year, a rate of growth predicted to accelerate further going forward.

Media Partners Asia, the consultancy, reported that adspend across the region climbed by some 5.3 percent in 2011 after ratecard discounts, measured against an 8.9 percent lift in 2010.